PROCESS - ARCHITECTURE

Information Architecture is the process of organizing information on a site such that the user can effectively find the information he or she needs. From a business perspective, this is the information a company wants their clients to find. Particularly for New Village Properties, improper Information Architecture can affect the bottom line. It can affect sales of existing homes as well as potential sales of new homes. This step in the web site devlopment process provides an evaluation of the current architecture of the site and makes recommendations of changes based on studies of similar sites, as well as research in the area of usability. Through user studies of sites in the home building industry, much knowledge can be gained in how Internet users navigate through homebuilders' websites and what they expect to find. Through user profiling, target market segments can be studied and the site can be designed according to their needs, while also creating a site that is easily navigated for all types of users.next >>

Read the New Village Properties Information Architecture Document.(682KB)
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